2007 / June 24^th/ Porsche USA

The Porchse USA website is truly a piece of art. It’s a car site — so it’s got the flash, and sex needed to sell a $70,000 car — but at the same time reflects the perfection and minute details engrained in the Porsche brand.

The quick javascript menus on the homepage let you explore a lot of content with little effort and fill up the vertical and horizontal space perfectly.

Mini sites

In my opinion, the real success of any high-end luxury item site comes from the microsites and how they fit into the main site. Porsche did a great job here with a lot of fun little widgets you can play with.

They’ve even got a nice little payment estimator that tells me I only need to scrounge up a measily $2,500 per month to own my 911 Turbo. Not too bad.

Markup

As if that weren’t enough, the site even validates as XHTML Strict! That’s quite an accomplishment for such a large site with so much dynamic content. Way to go guys!

1. 

   plau

   September 25^th | #

   Yes they did a great job. Nice fotos, videos and design, but the site doesn’t validate for “XHTML Strict”

2. 

   fitness

   October 3^rd | #

   They did a very good job! Doesnt matter if it is not XHTML Strict! ;-)

3. 

   Norbert

   October 10^th | #

   I agree, the focus on marketing issue was probably more important than the technical implementatin. Good work, with tons of emotion :-)

4. 

   Ralf

   October 12^th | #

   This is brilliant, the focus is on pureness, speed, freedom and the car itself. Nobody would look into the code if it will be “XHTML Strict”! :o)

5. 

   Alan

   October 18^th | #

   They played very good with the emotions of this car. On top of it you can feel the freedom and the speed.

6. 

   jhg

   January 5^th | #

   when r they gonna have a plugin electric car but im not talking hybrid just pure electric; we are tired of smog and the gas prices

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