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2007 / June 24th/ Porsche USA

The Porchse USA website is truly a piece of art. It’s a car site — so it’s got the flash, and sex needed to sell a $70,000 car — but at the same time reflects the perfection and minute details engrained in the Porsche brand.

The quick javascript menus on the homepage let you explore a lot of content with little effort and fill up the vertical and horizontal space perfectly.

Mini sites

In my opinion, the real success of any high-end luxury item site comes from the microsites and how they fit into the main site. Porsche did a great job here with a lot of fun little widgets you can play with.

Comparison chart Nice comparison chart mini-site
911 Cabriolet Mini-site New 911 Cabriolet mini-site

They’ve even got a nice little payment estimator that tells me I only need to scrounge up a measily $2,500 per month to own my 911 Turbo. Not too bad.

Markup

As if that weren’t enough, the site even validates as XHTML Strict! That’s quite an accomplishment for such a large site with so much dynamic content. Way to go guys!

10 Comments

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  1. Gravatar
    plau

    September 25th | #

    Yes they did a great job. Nice fotos, videos and design, but the site doesn’t validate for “XHTML Strict”

  2. Gravatar
    fitness

    October 3rd | #

    They did a very good job! Doesnt matter if it is not XHTML Strict! ;-)

  3. Gravatar
    Norbert

    October 10th | #

    I agree, the focus on marketing issue was probably more important than the technical implementatin. Good work, with tons of emotion :-)

  4. Gravatar
    Ralf

    October 12th | #

    This is brilliant, the focus is on pureness, speed, freedom and the car itself. Nobody would look into the code if it will be “XHTML Strict”! :o)

  5. Gravatar
    Alan

    October 18th | #

    They played very good with the emotions of this car. On top of it you can feel the freedom and the speed.

  6. Gravatar
    jhg

    January 5th | #

    when r they gonna have a plugin electric car but im not talking hybrid just pure electric; we are tired of smog and the gas prices

  7. Gravatar
    Jon

    March 7th | #

    It’s quite a website – definitely the best automobile manufacturer website I have come across – but it is very typical of German engineering, in terms of their paying attention to the most minute of details. Well done Porsche!

  8. Gravatar
    vancouver web design

    June 29th | #

    That is a slick website. I always liked the old mini website too, it was one of the best flash based sites every made.

  9. Gravatar
    trv ajans

    January 13th | #

    very nice. thanks…

  10. Gravatar
    guilherme

    January 16th | #

    adoro carros esportivos e eu acho q a porche tem de sobra
    mais minha paixão e motos

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