http://warpspire.com/tipsresources/marketing/using-a-competitors-campaign-for-benifit/ my god, it's full of stars Thu, 11 Mar 2010 12:01:37 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://warpspire.com/tipsresources/marketing/using-a-competitors-campaign-for-benifit/comment-page-1/#comment-10836 A. Tapley Fri, 15 Dec 2006 17:35:57 +0000 #comment-10836 <p>OMG you people are so weird! Pepsi is awesome and the commercials are awesome, too! Get that through your thick skulls!</p> OMG you people are so weird! Pepsi is awesome and the commercials are awesome, too! Get that through your thick skulls!

]]> http://warpspire.com/tipsresources/marketing/using-a-competitors-campaign-for-benifit/comment-page-1/#comment-64 Kyle Neath Wed, 22 Sep 2004 06:24:25 +0000 #comment-64 <p>Unfortunately Raven, that's the world we live in. I've been learning a whole bunch about weird advertising stuff lately (mostly from my Psychology teacher) and it intrigues me. Once you get past the "get your name out" stage of advertising, things get tricky. I suppose you have to knock a competitors campaign. Take political campaigns for example - John Kerry is mentioned more times on www.georgebush.com than George Bush (at last count). Why? Because making someone else sound bad is better than making yourself sound good.</p> Unfortunately Raven, that’s the world we live in. I’ve been learning a whole bunch about weird advertising stuff lately (mostly from my Psychology teacher) and it intrigues me. Once you get past the “get your name out” stage of advertising, things get tricky. I suppose you have to knock a competitors campaign. Take political campaigns for example – John Kerry is mentioned more times on http://www.georgebush.com than George Bush (at last count). Why? Because making someone else sound bad is better than making yourself sound good.

]]> http://warpspire.com/tipsresources/marketing/using-a-competitors-campaign-for-benifit/comment-page-1/#comment-63 Raven Fri, 17 Sep 2004 18:59:19 +0000 #comment-63 <p>I dunno. I don't like this kind of commercials. In fact I hate it when they use their competitor and say he's bad. That just sucks... maybe it works for someone but not for me. I'm never going to have Pepsi after this commercial again, though i like both pepsi and coke.</p> I dunno. I don’t like this kind of commercials. In fact I hate it when they use their competitor and say he’s bad. That just sucks… maybe it works for someone but not for me. I’m never going to have Pepsi after this commercial again, though i like both pepsi and coke.

]]> http://warpspire.com/tipsresources/marketing/using-a-competitors-campaign-for-benifit/comment-page-1/#comment-62 Wired Fri, 17 Sep 2004 14:43:39 +0000 #comment-62 <p>Coke rocks, Pepsi Sucks. Eat it.</p> Coke rocks, Pepsi Sucks. Eat it.

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