2004 / November 7^th/ The Incredibles: Truly Incredible

Okay, I just got back from seeing The Incredibles. Wow.

Wow.

Wow.

Seriously, this is a must see film. Everything from the animation, to the storyline, to the wonderfully developed characters, to the music, to the script - simply amazing. I can’t get over how awesome incredible this movie is. I will be seeing it again. Now, go see it. NOW.

What really amazed me in this film was the targeted audience. While this film could appeal to kids - it really appealed to the teenagers and the parents. Just flat out cool special effects coupled with simple-but-clean jokes that made this film great. The characters really brought this out, they really gave a sense of reality to an otherwise surreal world.

As for the feel of the movie, just incredible. The music and overall color tones really made this feel like a comic book. Way cool. The music is Dick Tracy style with a touch of Superman in there. Not to mention the blatant references to certain movies (cough supermanstarwars cough) really entertained me. And of course the usual clichés associated with all Pixar and Disney films.

The marketing

What would my blog be without the marketing side of things :)

The hype for this movie simply astounded me. If there’s one thing Disney is good at - it’s hype. Them and LucasArts better put a patent on it before other companies figure it out. It starts off with developing early trailers (Which, there was another in this movie). The trailers for their movies generally come out about a year before the movie comes out. Just enough to give people a little taste of it and to begin brand recognition. The trailers are important though - they’re hilarious. In fact, the trailer for The Incredibles didn’t even happen in the movie - but who cares? It conveyed the idea of the movie better than any scene from the movie did. I don’t see other companies doing this - but Disney is smart.

Then cam the secondary hype. The what I’d like to call mommy-please marketing. A few weeks ago I walked into Albertsons and was confronted with a brilliant wall of red and yellow. Holy crap. Incredibles cereal. Incredibles Pop Tarts. Incredible edible underwear. Just incredible. They were situated just outside the checkout lines… just where little kids would see it and remember they want to see the movie. Brilliant.

Brand Brand Brand. Brands are quickly becoming less and less long term. But short term branding rocks. Just think of the name: The Incredibles. Incredible (see!). I love it, love it to death. Then comes the logo - brilliant colors that are easy to distinguish. All throughout the movie you’ll see the evolution of the brand. Even the family is branded (The Incredibles… family of Mr. Incredible) . It’s just oozing out of everywhere… and it’s not even making me mad. I’m starting to like the brand, hell I think I’ll trademark Incredible™ as my new saying. Incredible.

So in summary… go see the movie. One of the few movies this year that’s earned my buck, and I’ll be happy to go see it again. It’s truly a great movie, not just a great Disney film.

1. 

   Fernando Dunn II

   November 14^th | #

   I agree. This was an awesome movie. It is funny, exciting, and entertaining at every point. I hope they are working on a part II. I want to see what that baby is up to.

2. 

   Ben

   November 15^th | #

   Yes, this movie blew me away. I kept thinking, “This is incredible!” Then I would slap myself for using that adjective.
   As for a sequel, not bloody likely. Since Pixar is breaking up with Disney, they won’t be able to make more unless they strike some deal. Otherwise Disney is in control of the sequel, and I don’t have much faith in Pixar productions that don’t involve Pixar.

3. 

   Creford

   March 15^th | #

   How wonderful it is! Today, I had seen the film - “The Incredibles” this afternoon, my father also had seen this film in this evening. This cartoon movie is powered by Disney-Pixar.
   In this film, I love the people’s sensation, scene, bugbears. The scene is so sublime.
   With the great imagination.

4. 

   Shahsem

   August 20 | #

   Hey All ! ! !
   Successful people say “Time is money”,
   go Clock ,
   and make sure that …

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